Don’t try to bury bad news on a Friday
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that … Read more
Month: March 2023
Authentic social media to the rescue in a crisis
You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and … Read more
Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. An old … Read more