McGallen & Bolden Asia moves office
Asia, January 1, 2022 – McGallen & Bolden’s Asia office has moved to a new integrated location at International Plaza. … Read more
Marketing
PR & Crisis 101 – 6 Tips on Handling Difficult Questions
Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may … Read more
Future of PR in the 21st Century is the Bottom Line
Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, … Read more
3 Tips to Build a Brand in 2020
Recently, a renowned scientist commended on LinkedIn on issues of employee retention, and that she used the word “Zoom” exclusively … Read more
Crisis Communication in Brief – 2020
Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches … Read more
4 Critical Tips for Marketers in 2020 facing a deep decline of the “influencer” industry
Before the COVID-19 saga started, even in the early part of 2020, the so-called “influencer” arena is abuzz with luxury, … Read more