Authentic social media to the rescue in a crisis
You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and … Read more
Insights
Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. An old … Read more
4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into … Read more
3 critical tips for spokespersons
I have been in public relations for the last 30 odd years, and I have seen my fair share of … Read more
Listen to our podcasts
Our video content is repurposed into podcasts progressively, and some of the currently converted video content are now available at … Read more
Communications and human resources – synergy and separate
Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, … Read more